“Frequently, the middle-aged and the aged do not know how to approach the youth in the proper way; for, necessarily, the youth must come to socialism in a different way, by other paths, in other forms, under other circumstances than their fathers.” –Lenin, 1916
I believe that Lenin also said something like, “Who has the youth has the revolution.” Those of us who seek a better future must pursue youth and new leadership. It is a timeless law without exception.
As of this year, 2010, I have been an activist in social causes for over 40 years. It is only recently that I have begun to notice that crowds of protesters and picketers are no longer youth-dominated. In fact, youth seem conspicuously absent in public protests. My completely subjective observation may be completely wrong, and I have found very little hard data except for a study indicating that fewer younger people are registering and voting than their predecessor generation.
The most obvious reason for the paucity of young people in public activities is the extended period of layoffs. In the social justice movement, unions are by far the most important institutions. To America’s unions, seniority is sacred; consequently, most of the young people have been laid off and are no longer union members. At the same time, organizing has been made extremely difficult, so fewer new members have been added.
Youth unemployment, too, is far more critical than any other demographic. It may be that young people are simply too busy trying to support themselves to appear in public protests!
Observers believe that today’s youth had easier and longer childhoods than previous groups. Their parents nurture them much further into young adulthood. They tend to marry later, which is probably a function of the economic crisis as well as the loosening of sexual restrictions. The trend is greatly exacerbated by today’s jobs crisis, which causes many young people to continue living with parents and grandparents.
A great deal of the rather cold observations made by marketing strategists, human resources experts, and pollsters seems based on the idea that young people’s upbringing had much more to do with electronics and much less with human interaction than previous generations. Youth may be wiser and more savvy, but they also may be more cynical and alienated!
Today’s youth are comfortable ingesting vast quantities of information. They are very impatient with slower, linear, information presenting methods. They tend to be too impatient to go to meetings and listen to speeches. It’s too slow and linear. This may explain why some older people consider them narcissistic and alienated, although one study suggests that they hold that same opinion of themselves.
They have an expanded and misguided sense of “democracy” about information. They militantly defend the idea that all information, regardless of truth, regardless of usefulness, is equal. Even if a young person is committed to a given position, they may adamantly defend the presentation of the opposite position!
They are more comfortable with electronic relationships than any previous generation. They are impatient with less facile people. The only validation that youth usually accepts is from their age peers.
They tend to distrust the system and status quo, but they also tend to reject the traditional forms of political activism. Sometimes, they see such forms as actually part of the status quo.
Some observers feel that these internet-raised youngsters have incredibly short attention spans.
Possibly because they process more information and generally are more aware of their world than previous generations, they tend toward high levels of social consciousness. They seek jobs that “make a difference.” It’s my own observation that this insistence on meaningful jobs could be a source of considerable frustration and some cynicism – because there are extremely few “meaningful” jobs offered in a capitalist system.
At the same time, the hard data on electoral activism suggests that young people are significantly less engaged than their predecessor generation! It may be that they see themselves as being more socially conscious but, in a measurable sense, they actually aren’t. Paraphrased: “If you ask the youth, they will tell you that they are extremely socially conscious. If you ask someone else, they may disagree.”
At this point, it would be overreaching for me to offer prescriptions for bringing more young people into the movement for social justice, other than to recommend that those who seek the youth must go where they gather – on the web. I’m still studying the problem, but am more than ever convinced that it must be solved! I only hope that this initial collection will generate an outpouring of hard data and hard conclusions from others.
--Jim Lane, 10/14/10
Wall St Journal: Fortune 500 vs the Facebook gen
The Facebook Generation vs. the Fortune 500
By Gary Hamel
The experience of growing up online will profoundly shape the workplace expectations of “Generation F” – the Facebook Generation. At a minimum, they’ll expect the social environment of work to reflect the social context of the Web, rather than as is currently the case, a mid-20th-century Weberian bureaucracy.
...With that in mind, I compiled a list of 12 work-relevant characteristics of online life. These are the post-bureaucratic realities that tomorrow’s employees will use as yardsticks in determining whether your company is “with it” or “past it.” In assembling this short list, I haven’t tried to catalog every salient feature of the Web’s social milieu, only those that are most at odds with the legacy practices found in large companies.
1. All ideas compete on an equal footing.
On the Web, every idea has the chance to gain a following—or not, and no one has the power to kill off a subversive idea or squelch an embarrassing debate. Ideas gain traction based on their perceived merits, rather than on the political power of their sponsors.
2. Contribution counts for more than credentials.
When you post a video to YouTube, no one asks you if you went to film school. When you write a blog, no one cares whether you have a journalism degree. Position, title, and academic degrees—none of the usual status differentiators carry much weight online. On the Web, what counts is not your resume, but what you can contribute.
3. Hierarchies are natural, not prescribed.
In any Web forum there are some individuals who command more respect and attention than others—and have more influence as a consequence. Critically, though, these individuals haven’t been appointed by some superior authority. Instead, their clout reflects the freely given approbation of their peers. On the Web, authority trickles up, not down.
4. Leaders serve rather than preside. On the Web, every leader is a servant leader; no one has the power to command or sanction. Credible arguments, demonstrated expertise and selfless behavior are the only levers for getting things done through other people. Forget this online, and your followers will soon abandon you.
5. Tasks are chosen, not assigned. The Web is an opt-in economy. Whether contributing to a blog, working on an open source project, or sharing advice in a forum, people choose to work on the things that interest them. Everyone is an independent contractor, and everyone scratches their own itch.
6. Groups are self-defining and -organizing. On the Web, you get to choose your compatriots. In any online community, you have the freedom to link up with some individuals and ignore the rest, to share deeply with some folks and not at all with others. Just as no one can assign you a boring task, no can force you to work with dim-witted colleagues.
7. Resources get attracted, not allocated. In large organizations, resources get allocated top-down, in a politicized, Soviet-style budget wrangle. On the Web, human effort flows towards ideas and projects that are attractive (and fun), and away from those that aren’t. In this sense, the Web is a market economy where millions of individuals get to decide, moment by moment, how to spend the precious currency of their time and attention.
8. Power comes from sharing information, not hoarding it. The Web is also a gift economy. To gain influence and status, you have to give away your expertise and content. And you must do it quickly; if you don’t, someone else will beat you to the punch—and garner the credit that might have been yours. Online, there are a lot of incentives to share, and few incentives to hoard.
9. Opinions compound and decisions are peer-reviewed. On the Internet, truly smart ideas rapidly gain a following no matter how disruptive they may be. The Web is a near-perfect medium for aggregating the wisdom of the crowd—whether in formally organized opinion markets or in casual discussion groups. And once aggregated, the voice of the masses can be used as a battering ram to challenge the entrenched interests of institutions in the offline world.
10. Users can veto most policy decisions. As many Internet moguls have learned to their sorrow, online users are opinionated and vociferous—and will quickly attack any decision or policy change that seems contrary to the community’s interests. The only way to keep users loyal is to give them a substantial say in key decisions. You may have built the community, but the users really own it.
11. Intrinsic rewards matter most. The web is a testament to the power of intrinsic rewards. Think of all the articles contributed to Wikipedia, all the open source software created, all the advice freely given—add up the hours of volunteer time and it’s obvious that human beings will give generously of themselves when they’re given the chance to contribute to something they actually care about. Money’s great, but so is recognition and the joy of accomplishment.
12. Hackers are heroes. Large organizations tend to make life uncomfortable for activists and rabble-rousers—however constructive they may be. In contrast, online communities frequently embrace those with strong anti-authoritarian views. On the Web, muckraking malcontents are frequently celebrated as champions of the Internet’s democratic values—particularly if they’ve managed to hack a piece of code that has been interfering with what others regard as their inalienable digital rights.
HR Capitalist: Who's better X or Y
What's got me thinking about that? Ryan Healy has a post up called "A Message to Gen X" at Employee Evolution. From Ryan's riff:
...why this generation expects to get so much so fast, why we feel entitled to flexibility, why we think we deserve high pay immediately, and so forth. The thing that surprises me every time is that it’s not the Baby Boomers who are so upset with Gen Y, it’s the Gen Xers. The more I pay attention, the more obvious it is that it’s the Gen Xers who think we’re just lazy, entitled Millennials.
The problem is that Generation X did not get what they asked for, and Generation Y is seemingly being catered to like we are owed something."
Blog post for Gen Y-ers
...We, as a generation, have been called a lot of things: apathetic, uninterested, unmotivated, well you get the point. I think those people are wrong. We have just been waiting for someone to come along that inspires us.
Marketing for Gen Y (hey, thats basically what we are doing)
This is the most optimistic generation to ever walk the face of the planet. They absolutely believe that miracles are possible. ... How do these companies speak to this demographic? To answer that, we first have to understand the four areas Gen Y considers before purchasing a product or service:
1. Cheap cost
2. Good quality
3. Fast service
4. An “experience”
When Apple created the 99-cent download that took eight seconds to transact, they hit the nail on the head with Gen Y. Music is an experience, the quality is stellar, the cost is low, and the purchase happens instantly. What did Apple do right? They spoke directly to Gen Y and asked the question: What do you want?
...And the information they get from each other is not in emails, which most of them don’t even touch anymore (I know you probably thought you were being hip with your 100 emails a day!). They text one another. They IM. They watch each other on YouTube. And sometimes they do all three at the same time! Most importantly, Gen Y does NOT care about what you have to say unless you have been endorsed by their friends. They care about what their community says, and they take each other and their network’s recommendations VERY seriously.
So taking that into account, how do you reach them? Well, understand that Gen Y is an “experience” culture. They do not want to be told what to like or what to do. They want to experience the world for themselves and pass their own judgment. They love to be in the trenches of life, and they want to be there with their friends. HERE is where you have to meet them if you want to be taken seriously and respected by this generation enough for them to buy from you:
* Concerts (Gen Y LOVES live music.)
* Extreme sporting events (skateboarding, snowboarding, BMX)
* Movies (mainstream as well as art-house)
* Hiking events (They love the outdoors)
* Video games and video game competitions (Cyber Athlete Professional League, GameCaster, Global Gaming League)
* Mashups (Weather Bonk, Where’s Tim Hibbard, Y! Mash, Sims on Stage)
* Social networking sites (Facebook, MySpace, Second Life, del.icio.us, DIGG)
* Tattoo parlors (36 percent of them have at least one tattoo)
Before I wrap this up, there is one more major element we need to discuss, and that is how to earn their respect when you are talking with Gen Y: AUTHENTICITY. They don’t waste time on people or companies that are not being real with them. Authentic is cool. Authentic is dorky. Authentic is hip. Authentic is truthful.
... It means that you cannot directly market to them until you buy into them, until you value their perspective on life. So while other experts are out there giving you “tricks” to market to Gen Y, I’m here saying STOP marketing to them and START listening to them. Hang out with them. Experience life with them. Respect them. If you do, their outlook on life will change you. You’ll begin to behave differently, take on some new values, and begin to live more yourself. When you do that, you’ll find your audience within this generation. Then talking “with” them, not “at” them will sell your business.
Reach Gen Y
mostly about social media
Study on Gen y
A national study fresh out of SDSU is confirming that Generation Y really is Generation Me. The jaw-dropping conclusion? 57% of young people believe their generation uses social networking sites for self-promotion, narcissism and attention seeking.
Jean Twenge, an SDSU Psychology Professor and co-author of The Narcissism Epidemic: Living in the Age of Entitlement, collaborated on a national poll with Youth Pulse that surveyed 1,068 college students. Students were asked about their social media usage, generation attitudes, whether or not sites like Twitter and Facebook were used for self-promotion, and if social media attention-seeking is helpful for success
While it’s no surprise that social media would cater to a more self-promotional audience, it’s certainly interesting to note that not only does Gen Y think of their social behaviors as narcissistic, but almost 40% (39.27%) agree that “being self-promoting, narcissistic, overconfident, and attention-seeking is helpful for succeeding in a competitive world.”
The study also found that 92% of polled students said they use MySpace or Facebook regularly, and 84% of respondents go online several times per day. Survey respondents were supplied by Youth Pulse, whose SurveyU panel consists of students who were recruited both online and off.
Twenge had this to say about the study results:
“College students have clearly noticed the more self-centered traits of their peers – it’s fascinating how honest they are about diagnosing their generation’s downsides … And students are right about the influence of social networking sites – research has shown that narcissistic people thrive on sites like Facebook, where self-centered people have more friends and post more attractive pictures of themselves.”
Separating the Older from the Younger: Why GenY?
Now, two-thirds of 15 to 17 year olds prefer texting to email, though among 25 to 34 year olds, 75 percent prefer email to texting (Exact Target 2008 Channel Preference Survey).
What that means for Gen Yers in different age groups is a different level of connectivity with the world. Being able to plan a day on an hourly basis... It makes younger Gen Yers more flexible and able to shift gears quickly, whether at work or in one’s personal life.
Hyperactivity & Warp Speeds Online
When the Internet got faster, our attention spans got shorter. Though all digitally native Gen Yers are known for processing vast amounts of information quickly, the younger gen processes in hyperspeed. I still remember using a card catalog (you know, the paper kind) and doing research in books. I didn’t really use electronic versions of scholarly articles until college. My brother has always done his research online.
High-impact stimulation, from video games to online experiences, are expected by younger Gen Yers. Older Gen Yers are a little more patient online, maybe because our first online experiences included waiting for the dial-up to kick in (Remember that noise? A dial tone, a little bit of screetching, white noise and finally…connection!).
Videos weren’t even possible in early days of the Internet. YouTube was born in 2005, so well into the college years for most older Gen Yers. Older Gen Yers still recorded things on the VCR, but younger Gen Yers either found the show online, downloaded it to their iPods or just DVR-ed it.
Social Skills and Living Out Loud Online
Younger Gen Yers and especially the generation below us, Gen Z (Tweens), live on social networks. I volunteer with a local youth group of high schoolers, and they told me the law is: “If it isn’t on Facebook, it didn’t happen.”
While critics and parents are concerned social networking means we are losing face-to-face social skills, I’m not that worried about it — we are in school or at work all day face-to-face.
...Most Gen Yers are cognizant of online pressures to craft an “image.” Back in the day, you guarded your “rep” (reputation) by making sure others weren’t talking behind your back. Now, cyberspace allows Gen Yers to carefully craft an image. However, that’s not always positive – it can be superficial, hollow and controlled, and doesn’t allow young people to form meaningful connections to others.
GenY Gets involved
A growing body of academic and market research suggests millennials — who are in their mid-20s and younger — are civic-minded and socially conscious as individuals, consumers and employees. This generation, also known as Generation Y and Echo Boomers, has been pressed for its vote, sought for its purchasing power and watched closely by sociologists and historians for insight into the way its members will shape the future.
INTERNET IDEALS: Students use Web to make noise, bring change
They may be less radical than baby boom activists in the 1960s and 1970s, whose demonstrations for civil rights, women's equality and protecting the environment and protests against the Vietnam War became flashpoints for their times. But thanks in large part to the Internet, this generation is much more aware of the world. And because national tragedies such as the 9/11 terrorist attacks and Hurricane Katrina have scarred their youth and adolescence, experts see signs these young people are creating their own brand of social consciousness.
Among the indicators:
•61% of 13- to 25-year-olds feel personally responsible for making a difference in the world, suggests a survey of 1,800 young people to be released today. It says 81% have volunteered in the past year; 69% consider a company's social and environmental commitment when deciding where to shop, and 83% will trust a company more if it is socially/environmentally responsible. The online study — by two Boston-based companies, Cone Inc. and AMP Insights — suggests these millennials are "the most socially conscious consumers to date."
•Young people want to help their country by working for the government, suggests another study, also to be released today by the international consulting firm Universum Communications. Based on responses of 10,847 undergraduates at 115 U.S. colleges and universities, it found that among ethnic groups in particular, federal jobs hold great allure. Among Hispanics, the CIA, the State Department and the FBI rank only below Walt Disney (the No. 1 choice) as an ideal employer. Among blacks, the FBI ranked second, the State Department fourth. The CIA rounded out the top 10.
•Two-thirds of college freshmen (66%) believe it's essential or very important to help others in difficulty, suggests a survey of 263,710 students at 385 U.S. colleges and universities. The 2005 report, by the Higher Education Research Institute at the University of California at Los Angeles, found feelings of social and civic responsibility among entering freshmen at the highest level in 25 years.
•Volunteerism by college students increased by 20% from 2002 to 2005, says a study released last week by the federal Corporation for National and Community Service.
Some note, though, that many high schools require volunteering, and it has become a must-do for the college résumé.
"Most research on volunteering doesn't translate to political involvement," says Curtis Gans of American University's Center for the Study of the American Electorate. Many of their parents don't vote or are "civically illiterate," he says. He adds that measurable declines in civic education, newspaper reading and knowledge of current events are other signs of a devaluing of civic involvement.
Harvard public policy professor Robert Putnam, whose 2000 book Bowling Alone is about the decline of civic engagement and social connection, says volunteering is class-driven. "This whole recent spurt is largely concentrated among kids of the upper middle class. ... The have-nots are actually more detached than before. I am hopeful that we may be on the cusp of a new more civically engaged America, but if that is all defined very sharply in terms of social class, then the news is not so good."
A September report by the National Conference on Citizenship, and based on nationally representative data from 1975 to 2004, echoes Putnam's concerns. It suggests a "large and growing civic divide between those with a college education and those without one."
Voting is another concern. A survey of 650 young people ages 18-30 released last month by the non-partisan Young Voter Strategies, a non-profit project at George Washington University in Washington, D.C., found that 69% said they were likely to vote in November, and 80% said they were registered to vote. But another survey of 1,804 adults released last week by the Pew Research Center for the People & the Press, in collaboration with the Associated Press, found that 40% of 18- to 29-year-olds are not registered to vote. That's double the percentage of 30- to 49-year-olds who aren't registered, and nearly three times greater than those 50 or older. Also, only 22% of young voters are regular voters compared with 42% of older voters and 35% of those 30 to 49.
...But not everyone in this generation shares such feelings, says a report released this month by the Center for Information & Research on Civic Learning & Engagement, based at the University of Maryland's School of Public Policy. The study of 1,658 young people, ages 15-25, measured their participation in 19 activities considered civic or political, such as being an active member of at least one group; raising money for charity; signing a paper petition or boycotting.
The study found that 58% of young people were considered "disengaged" because they participated in two or fewer of those 19 activities; 17% did none.
Elise Cochrane, 20, a junior majoring in psychology at the University of Northern Iowa in Cedar Falls, says she voted in the presidential election, but she is conflicted about voting in November. "The advertisements have been bashing each other so bad, none of the candidates seem to fit for me," she says. "I kind of wish I was more interested so I would know more of what was going on, but I'm not seriously interested in being a Republican or Democrat."
Because many millennials say they're not interested in politics, efforts are underway to encourage civic and political involvement.
A 2-year-old group called GenerationEngage is a non-partisan, youth civic engagement initiative aimed at college-age people who aren't students. It organizes events so that hundreds of young people can meet face-to-face and online with leaders and politicians, such as Al Gore and Newt Gingrich.
Those who aren't in school "don't suffer from a lack of interest; they suffer from a lack of access," says co-founder Adrian Talbot, 26.
A voter registration drive for 18- to 30-year-olds just wrapped up, and more than 400,000 young people registered.
The Cone study also found that young people are extending their social consciousness to the workplace. Of the 28% of ages 13 to 25 who are employed full time, 79% said they want to work for a company that cares about how it affects or contributes to society.
"If they're going to work many, many hours, they need to work in a place where they're doing some good,"...
The Truth about GenY
Although millennials expect good material benefits, above all they expect self-fulfillment and rewarding relationships, says Vendramin, who coordinated the SPReW study.
...A frequent complaint of Gen-Y employers is that they expect too much too soon and are immune to imposed authority. "They want to work in an organization where they are valued as employees and also valued as people," Henry says....
The Job Market
The Truth About Gen Y
By Elisabeth Pain
April 11, 2008
If millennials and their employers can manage to smooth the way, say experts, we can expect great things from Gen Y.
Arrogant. Individualistic. Unable to commit. Short attention span. These are some of the labels assigned by employers and pundits to the generation just joining the workforce. Dubbed "Generation Y" or "millennials" in English-speaking countries, these tech-savvy folks, most of whom never knew a world without the Internet, were born between about 1980 and 2000.
..."They have values and ... they are terrific at working with computers; they are brilliant at multitasking and very good at working in teams."...
What Gen Y has to offer
... "Student achievement is rising," says Nadler, a millennial herself. Today's youth dedicate more hours to their studies and extracurricular activities than previous generations did.
"We have the best qualified generation since history," says Patricia Vendramin, a sociologist at the Work & Technology Research Centre of the Fondation Travail-Université in Namur, Belgium. Millennials get work experience early, they're flexible, they're willing to relocate, and they're open-minded, she adds. Also, "they are very skilled at using technology" and they're true team players, Redmond says.
Many millennials are upbeat, confident, and believe in helping others and serving the community, Nadler adds. "This generation has grown up feeling that the world has big problems, but we can all come together and fix them," Nadler says.
What Gen Y wants from work
When Vendramin and her colleagues looked at how different generations in Belgium, France, Germany, Hungary, Italy, and Portugal relate to work--her study was part of the European Social Patterns of Relations to Work ( SPReW ) project--they found that everyone is different. Yet, as they also concluded, trends do exist. Although millennials expect good material benefits, above all they expect self-fulfillment and rewarding relationships, says Vendramin, who coordinated the SPReW study.
More than any earlier generation, millennials have had nurturing parents, and they expect that nurturing, and the personal growth that results, to continue. They seek what Redmond calls "the three C's": change, challenge, and choice. ...Millennials also expect their work and personal lives to work together. "The young generation have ... a more polycentric conception of ... existence," Vendramin says. .... Periodic precariousness "is acceptable because it allows [them] to look for a better place."
What's annoying to employers
As people from Gen Y have entered the job market, cultural clashes with employers have come into focus. Of particular concern to companies is a perceived difficulty in keeping their young recruits interested in their work. "Employers are saying to me, 'We have a real problem with Gen-Y recruits,' " Redmond says. It's "not only hard to recruit them but to keep them. As soon as they get bored, they leave."
Many millennials grew up feeling sheltered, at the center of both their parents' and their country's attentions. ...Millennials' outspokenness and their tendency to communicate electronically, paired with a certain obliviousness to office etiquette, is perceived by older superiors as disrespect. "Older generations feel that millennials are wanting to break the rules," Nadler says. In fact, she suggests, they're doing their best....
Perhaps the most bizarre aspects of this generation, say, to observers, is the continued involvement of their parents. Parents have been spotted at career fairs and job interviews; a few have even phoned employers to negotiate their child's starting salary, Redmond says. Employers look for independence, so "if your parent comes to interview, it can look really bad."
Gen Y stats
Quick Facts About Generation Y:
Born between *1982 – 2002
Population: 80 million…likely to grow to 100 million with immigration
In 2011 Boomers will hit retirement age and Millennials are needed to fill the void
Spend $200 billion per year and have major influence on parent spending
Connected - Internet (social media, online communities, 24-hr information), email, instant messaging, texting
Selected - born during the rise of contraceptives and legal abortions
Protected - Baby on Board signs, bicycle helmets, mandatory seat belts
Other traits: confident, un-trusting of “the man,” achievement-oriented, motivated by what friends say, hands-on civic service
Generation Z or "Net Generation" is a common name used for the First World or Western generation of people born between the early 1990s and the late 2000s.
As the most recent generation, the earliest birth year commonly noted is 1991, which marks most of the oldest members of Generation Z entered the age of majority in 2009. More generally, the oldest members of this generation were born at the end of the "Echo Boom" about 1995, and the youngest of the generation were born during a baby boomlet around the time of the Global financial crisis of the late 2000s decade, ending around the year 2012, with the next unnamed generation succeeding.
Generation Z'ers are typically the children of Generation X, their parents also include the youngest Baby Boomers as well as older members of Generation Y.
Observed traits and trends
Generation Z is highly connected, many of this generation have had lifelong use of communications and media technologies such as the World Wide Web, instant messaging, text messaging, MP3 players, mobile phones and YouTube, earning them the nickname "digital natives". No longer limited to the home computer, the Internet is now increasingly carried in their pockets on mobile Internet devices such as mobile phones. A marked difference between Generation Y and Generation Z, is that older members of the former remember life before the takeoff of mass technology, while the latter have been born completely within it. Some can be described as impatient and instant minded, and tending to lack the ambition of previous generations. Psychologists are claiming an "acquired Attention Deficit Disorder" since their dependency on technology is high and attention span is much lower, as opposed to previous generations who read books and other printed material, along with watching live television. They are also more consumer-oriented than the previous generation, which was focused on technology, retro, and indie culture.
Generation Z are also more individualistic. While members of Generation Y are group and team orientated, members of Generation Z are more self directed. Individualism has become more common with Generation Z. Many parents of Generation Z are starting to work part time or become stay-at-home parents so that children are raised by parents and other family members instead of being in a day care facility, which forces children to be in groups. However, Soccer moms and helicopter parents are becoming more common with children than children of the previous generation.. Despite of being in a day care facility, many children are placed in many structured extracurricular activities, reducing free playtime. Parents are becoming more like advisers to this generation. Generation Z teenagers and young adults are not as focused on fitting into certain groups, and more based on fitting in with the general population, and tend to make their own decisions with their parent's advice.
 Beyond Z
With the younger generation it is harder to get them excited, undistracted, and out. It can be done, but remember that most actions that take place around here, at least that I have seen, take place during work or school hours. Between that and the sense of detachment from everything around us, like nothing matters and nothing will change (what we are conditioned to think) is hard to overcome. So for now, don’t think it as a failure, but just that more young comrades need to be found, given the virus called truth, and pumped up for these actions. There are PENTY of us on Facebook that are under 25 that are agitated and ready to riot, let alone protest.... --firstname.lastname@example.org
The campaigns are using Facebook and Twitter to find and friend people either by subject or by location, then using that network to send information
Gen X?ers (age 25-39) are somewhat unfairly associated with latte-sipping, flannel-clad slackers. In reality, however, this group is very well-educated, entrepreneurial, surprisingly affluent and technologically savvy. Gen Y?ers (age 15-24) actually prefer to be called Millennials.
The Millennials were raised on computers and the Internet. They take cellphones, text messaging, and Tivo for granted. The ability to stream and download music and video are givens. And while their predecessors value irony and are distrustful of authority, Gen X?s younger siblings are more earnest and tend to be team players. The Millennials are shaping up to be the most ethnically diverse and the most educated generation in history. As they continue to move into the workplace, they may prove to be the most affluent as well.
Generation X The Millennials
PC's & the Internet Web-enabled cellphones
Email Text Messaging
Bungee Jumping Skateboarding
Cable TV TiVo
The Fall of Communism The Rise of Terrorism
Distrust Authority Team Players
Julia Roberts Sarah Michelle Gellar
Tom Cruise Ashton Kutcher
Gap Abercrombie & Fitch
The Simpsons South Park
Talk Shows Reality TV
Madonna Avril Lavigne
28% percent of Generation X adults aged 25-34 hold college degrees. Among Millennial high school graduates aged 18-24, 46% are enrolled in college. If the majority of them go on to receive degrees, the 18-24 percentage of college graduates will likely surpass that of the older demographic groups. The high cost of housing, coupled with the increase in the average
age of first marriages, has prompted an increasing number of young adults to live with their parents for a longer period of time. Overall, a higher percentage of men 18-34 than women 18-34 live with their parents. Up to age 24, 57% of men live with their parent(s).
The age of first marriage has been increasing over the past few decades. Latest estimates place the median age for first marriages at 25.1 years for women and 26.8 years for men.
In light of the climbing median age for first marriages, it should come as no surprise that many young adults are still single. There is a dramatic difference in marital status between the younger Millennials, and those in the older Generation X portion.
Among all adults 18-34, 57% have never been married. However, among those 18- 24, this percentage jumps to 84%. Conversely, only 37% of those 25-34 have not yet been married.
Source: Mediamark Research Inc. Fall 2002, Adults 18-34
Another compelling feature of Gen-Y is their early penchant for squeaky-clean pop stars and syrupy music. They seem to favor count-the-steps aerobics-style dance-numbers by such acts as Britney Spears, N'Sync, etc... After the dirt and filth and degredation of Gen-X, despite its seeming vacuousness, Gen-Y's tastes seemed downright refreshing thus far - if somewhat lacking in substance. (..)
Teen smoking down 30% from Gen-X levels, but ecstasy use up
dramatically ... teen pregnancy rates down dramatically for Gen-Y,
lowest since records kept.?
Generation X, born between 1961 and 1980
You are a skeptical, edgy group, and you’re tired of being characterized that way. Mom wasn’t there for you after school, so you became resourceful and independent ...and you hate having anyone watching over your shoulder. You’re good at change and comfortable with it, having changed cities, homes, and parents all of your lives.
Your heroes last only a few minutes in the spotlight before being
exposed as all-too-human. You work to live, not live to work -- that
s, you seek balance in your life because you’ve seen too many burn
out too soon. You grew up knowing that church, government, and
marriage are hypocritical or at least impermanent institutions. The
U.S. divorce rate tripled during your birth years. You are a deeply
divided group, from hyper-traditionalists to punks.
Millenials, or generation Y born in the 1980s & 90s. You are an echo to the baby boom, sometimes known as the internet
generation. Among your group will be the largest teen generation ever. And the marketers know it. You are perhaps the most diverse group to emerge in U.S. history; many of you are from biracial and multicultural families, and you have little patience for sexism, homophobia, and racism. One in three of you are not caucasian, and 9 of 10 of those under 12 have friends of an ethnicity other than your own.
Your world is filled with readily available illegal drugs, school shootings, and 9-11. On the other hand, you are perhaps the most wanted children to ever have walked the face of the earth. Your parents are involved in your non-stop activities, let you have a vote in family decision-making, stay with you even when you go off to college. They may even be your friends.?
Generations Working Together
After X Comes Y
HR Magazine , April, 2001, by Julie Wallace
Generation Y is also sometimes referred to as the Millennials or the Echo Boomers. Recruiters also are finding that Generation Yers often begin their careers with different expectations than workers from previous generations. .
Generation Xers lived through the loss of life time employment within a corporation, Generation Yers begin their careers with the assumption that they will be changing jobs frequently....
Gen Y and the Future of Mall Retailing
Jones Lang LaSalle
Generation X Generation Y
Born 1965 1976 Born 1977 1994
Ages 2635 Ages 8?25
43 million 73 million
Accept diversity Celebrate diversity
Reject rules Rewrite the rules
Killer life Killer lifestyle
Mistrust institutions Irrelevance of institutions
Use technology Assume tech
Multitask Multitask fast
Latch-key kids Nurtured
Friend?not family Friends = family
Jones Lang LaSalle
en-X Meets Gen-Y
Youth Perceptions and Concerns about the Future
The business cycle gives rise to generations of haves and have-nots:
How do "Jealous" Gen Xers manage "arrogant" Yers?
Entrepreneur, April, 2001, by Chris Penttila
A CNN/USATODAY/ Gallup poll taken in February challenges this,
finding only a negligible difference in attitude between respondents
18 to 29 years old, and those several decades above them.
College students and 20 somethings favored an invasion to remove
Saddam Hussein by 59 percent; those in their 30s and 40s, most of whom
would remember Vietnam, supported an attack by 5 points more, or 64
To Be About To Be
By Michael J. Weiss
American Demographics, September 2003
A chart in the September 20003 American Demographics article To Be About To Be on page 31 shows web activity for all age groups, from making online purchases to forwarding e-mails to friends. And while the statistics are high for the Gen Y crowd, they're also pretty impressive for those over age 45. To Be About To Be by Michael J.
Weiss is an in depth article about today's crop pf 21-year-olds known
as Gen. Y or the Echo Boomers, and how their consumer traits will
evolve as they cross into adulthood. http://www.artsmarketing.org/
The full text of this article is available for subscribers only to
American Demographics. www.demographics.com
Boomers, Gen Xers and Millenials Understanding the New Student
Xers are very likely to question and challenge authority and withhold their respect.?
A lax work ethic and no company loyalty are common perceptions of Gen Xers. However, Xers' hesitation to sacrifice their personal time for work comes from seeing their Baby Boomer parents lose their jobs after years of loyalty and devotion to work.
In their young careers, most Xers have already experienced at least one layoff. For Xers, job security is so unlikely, it's a goal hardly worth striving for.
Gen Y have always been connected via cell phones, pagers and the Internet. Gen Yers have little tolerance for outdated systems and technophobes who refuse to use technology to its fullest.
Gen Yers lived very structured lives, shuffled from one activity to the next with little unsupervised free time. Thus, in the workplace Gen Yers are less independent and seek more direction and acceptance from their supervisors.
Gen Y embraces diversity to the point that it's almost a non-issue
among teens today.
Millennials, Nexters and Other Strangers
Robert W. Wendover
Detroit News: January 2003